So technically Attack Attack! were never gone, but it’s about time we hear some new stuff from Attack Attack! Luckily this week Rise Records announced through a press release that Attack Attack! would be releasing their new album This Means War on Jan. 17. Many music news outlets like Alternative Press reported on this big news.
In the press release, the band also announced that they are going to be headlining a tour in support of the new album. The post said the tour will start Jan. 26 in Ohio, and the supporting bands will be The Ghost Inside, Sleeping With Sirens, Chunk! No, Captain Chunk!, and Dream On Dreamer.
I think this press release was very smart PR from Earshot Media, the band’s publicity company. Attack Attack! is huge in the scene right now, so fans are eager to hear anything about the band. Since it contained so much information – the album and date, the tour and the lineup, and the tour dates – this announcement created even more of a stir.
Each of those announcements could have been divided into three separate press releases. But by combining all three announcements, I think it created three times the excitement, awareness, and buzz.